Billy’s Book Bag – with Special Guests Book Review
Between the Listening and the Telling: How Stories Can Save Us
By Mark Yaconelli
Can you remember a time when you heard a story so well told that it transformed the way you view the world?
“Between the Listening and the Telling” by Mark Yaconelli offers a surprisingly fresh take on the art of storytelling. It serves as courageous inspiration for those embarking on the transformative journey of excavating our own narratives, as well as those of our evolving organizations. As someone navigating the complexities of personal storytelling, I found the insights in the book to be both illuminating and invaluable in shaping my approach to crafting my own story.
Yaconelli’s emphasis on the importance of authenticity in storytelling resonated deeply with me, challenging me to embrace the raw, unfiltered truth of my own experiences. He writes, “Our wounds and struggles are often where the Spirit is most alive in us. Our shadows can become the seeds of our creativity”. This quote is a powerful reminder that our vulnerabilities are not weaknesses to be hidden but rather sources of strength and creativity. It encouraged me to confront the discomfort of sharing my innermost struggles and insecurities, recognizing that it is through these moments of raw authenticity that the true essence of my story will emerge.
He suggests that authentic stories are “we” stories, not “I” stories – stories that convey the experiences of all of us, not only the individual telling them. In telling these stories, we build collective empathy and courage, effectively transforming us at the core of our being.
One of the most transformative aspects of Yaconelli’s approach is his perspective on the power of silence in storytelling. He writes, “The true storyteller lives in the space between the listening and the telling. They understand that the silence between the words is pregnant with meaning“. This insight challenges me to cultivate a deeper sense of mindfulness in my writing, learning to embrace the pauses and silences that provide reflection and introspection. It reminds me that storytelling is not merely about the words on the page but also about the spaces in between, where meaning wants to be found.
Throughout the book, Yaconelli emphasizes the importance of embracing the messiness and imperfection of our stories. He writes, “Our stories are not neat and tidy. They are messy, chaotic, full of contradictions and paradoxes. And yet, it is in this messiness that the beauty of our humanity is revealed”. This quote is a powerful reminder that our stories are not meant to adhere to linear timelines, structures or expectations but rather to reflect the complexity and nuance of our own life experiences. I am learning to embrace the imperfect, unfinished nature of my own story, recognizing that it is through its messiness that its true beauty will shine.
One of the most personally touching chapters in the book looks at the theme of redemption and transformation in storytelling. Yaconelli writes, “Every story has the potential to be a story of redemption. No matter how broken or lost we may feel, there is always hope for healing and renewal”. This has led me to reflect on my own narrative not as a fixed, immutable reality but rather as a dynamic, evolving journey of growth and transformation.
“Between the Listening and the Telling” is a unique and beautiful take on the art of personal and organizational storytelling. He points to the idea that to be a transformational storyteller is to be a skillful storycatcher. Only through deep listening to ourselves and to others can the insights be revealed, and a new story be told in a way that changes how we see the world. This book is a wonderful teacher for those people who are also working to shift the narrative of their organization. It invites you to embrace the past, not hide from it, and to share fears and the messiness of transitioning from an organization for profit to a successful business for good. This book has helped me see how we can truly save ourselves through telling our stories.
From Billy Afghan: I invited a few colleagues to write a review on a book they were each raving about that they had recently read. They enthusiastically took up the invitation. I was reminded of why I hold these relationships and the work they do so dear to me. Here is their shared review, including how they see this book influencing their own work in the world. Their review has me adding it to my own list of must-reads.
“The World for Sale: Money, Power and the Traders Who Barter the Earth’s Resources”
by Javier Blas and Jack Farchy
This book takes a provocative look into the intricate realm of global commodity trading, delving into its origins, the personalities driving its evolution, and the societal reverberations of their actions. With storytelling and in-depth research, the authors peel back the layers of secrecy shrouding trading companies, offering unique insight into their inner workings.
Reflections from Chris Chukwunta, CEO at International Renewable Energy Systems Inc
The first thought that crossed my mind when I got into the first chapter of the Blas and Farchy’s book was – “This is crazy! Who would put their lives and that of others at such great risk just for capital gains?” Coming from someone who had escaped two kidnap attempts in the Niger-Delta and travelled for three years around oil and gas fields of Basra, Iraq with military contractors who were former MI6 and Marines, wearing bullet-proof vests in four bullet-proof vehicle convoys, and not for show, I obviously had no moral grounds to question the audacious ‘escapades’ of the young commodity traders portrayed in the book. I got past that initial thought rather easily.
I began to settle into, enjoy and even feel motivated by the daring professional pursuits of the commodity traders as they exploited market differentials using their ‘dark-web’ style connections, large sea-going vessels, and extensive multinational resources. It was particularly interesting to see how embargoes, intended to influence geopolitical realities and achieve specific outcomes of ‘common good’ (which is most often not that ‘common,’ instead leading to one-sided outcomes favoring the most influential countries and corporations) became ineffectual. This was due to the network and power wielded by these commodity traders, spanning from Libya, to Venezuela, Iran, and Russia. The national and global reverberations of their actions or inactions resonated with the activist cliché that “the system is broken, so let us bring it down and rebuild from scratch!” Most HR professionals are aware that the prospect of making such a substantial impact, particularly on such a broad scale, strikes directly at the ‘soft spot’ and core motivation of most millennials and Gen-Z individuals.
Almost on cue, the book took a darker turn towards unbridled capitalism, which fostered greater poverty and inequities in global markets. From exacerbating conflicts in the Congo soley to extract more precious minerals out of the country (for context, about six million people have been killed and another six million displaced in Eastern Congo DR due to this conflict), to impoverishing cocoa farmers across sub-Saharan Africa, the manner in which these commodity traders played a pivotal role in shaping global market structures to exploit resource-rich countries and regions was simply pure evil.
When Chika Obani, my good friend for over twelve years, wrote a glowing post about the book on LinkedIn, my response bordered on the irrational as I reacted with those pent-up emotions without properly reading his post. I had to go back and apologize!
Overall, Blas and Farchy did a fantastic job exposing the hidden world of commodity traders. My one piece of advice for anyone picking up the book is: please finish it, else you will miss its essence!
Reflections from Chika Obani, Senior Pipeline Asset Integrity Engineer and Host of The Obani Show Podcast
“The World for Sale” resonated deeply with me for its compelling narratives that vividly illustrate complex concepts, a testament to Javier and Jack’s storytelling prowess. The book’s emphasis on remaining calm amidst crises has been particularly impactful in my professional journey. It serves as a reminder that crises are merely shifts in the landscape, providing opportunities for reflection and realignment rather than panic. This mindset shift has transformed how I approach challenges, turning each crisis into an opportunity for growth. As I delve deeper into the book, I find myself asking introspective questions about courage and awareness. How courageous am I in pursuing my goals? And how much of the world’s intricacies am I truly cognizant of? These questions linger, prompting deeper reflection on my personal and professional journey.
Reflections from Tayo Osiyemi PMP, Executive Director at SKLD
Resource control is critical for advancement of any kind, whether it pertains to countries, companies, and families. It is important to note that resource control is not necessarily a function of possession but rather mobilization in the direction where it can command value.
Negotiation lies at the heart of successful business, and it is never unidimensional. Finding ways to understand what tradable assets you possess that the other party might find interesting is primal. While a win-win outcome is the ideal goal, it is often hinges on differing perspectives. Developing great negotiation skills is key.
Trust is a currency that has more value than fiat. Building trust entails going the extra mile to fulfill your commitments, even when it’s not convenient. Adversity and constraints serve as the cradle for building trust, and the payoffs are certainly worth the trouble.
Read more about how to build trust in your leadership in Joseph Friedman’s Kaleidoscope article On Trust.
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Billy Afghan
Founding Partner & CEO • Global Community Builder
passionate curiosity, dancing with uncertainty, making big leaps, life-affirming solutions
Billy Afghan is the co-founder of Genii Earth, a consulting firm serving global businesses and non-profit leaders seeking to address the earth-sized challenges confronting their organizations. Billy has been designing and leading consulting engagements with enterprise-level organizations for over 30 years.
Billy is appreciated by her clients for her direct style and perceptive insights for revealing what’s not being seen or said. Billy galvanizes commitment and moves individuals and teams toward coordinated action for a common purpose. She welcomes big, bold challenges and delivers transformative outcomes for her clients and their organizations.
Billy was the managing director for the largest and most profitable region in a global consulting firm for 13 years. She assumed the role of CEO at Genii Earth in 2021, and has built a global community of dedicated and highly experienced coaches and consultants.
A Portland, Oregon native, she has traveled and worked in more than 50 countries and in many industries around the globe, including high-tech, energy, infrastructure, pharmaceutical, bio-tech, chemical, aviation and multi-stakeholder major and mega capital projects. Billy is valued for her skills in coaching executives, developing leadership capacities for cross functional teams, and enabling people-first cultures. Billy’s family is also global -- In addition to Americans, Billy’s family includes Iranians, Kenyans and Italians.
Billy graduated with a Bachelor of Science degree from Western Oregon University and has a master’s degree in business administration from Portland State University. She holds certifications in Climate Change Leadership from Cornell University, the Leadership Circle Profile 360, the Enneagram Assessment and completed training at the London-based School of Coaching. Billy has served as an adjunct faculty member at Oregon State University, the University of Oregon, and the University of Texas, lecturing on leadership, organizational and project culture, and industrial ergonomic design.
Billy is committed to life-long learning for herself and for her clients. She is an avid reader of non-fiction and publishes monthly reviews on books and articles of current urgent interest in and for the world. She is also a Moth Storytelling GrandSlam Champion and can been seen telling personal stories on stage in various venues in the Pacific Northwest of the United States. Billy also learns important lessons about the planet through tending to her garden.
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Will Hewett
Founding Partner & Director • Creative Learning, Practice & Performance
invitations to play, amplifying what’s essential, multi-modal knowing, spontaneous innovations
PRACTICE FOCUS · Executive Coaching · Writing and Speaking · Leadership Development · Organizational Culture Transformation · Design of Change Processes
Will Hewett, co-founder of Genii Earth LLC, is a creative and perceptive partner to those courageous leaders who are shifting the way business operates in the world.
Will has been a life-long observer of the subtle dimensions of human behavior and group dynamics, starting when he was a quiet middle child, always drawn to the questions “What’s really going on here?” and “What might shift what is stuck here, to awaken authenticity, creativity and flow?”
His fascination with human development led him to an innovative graduate program in leadership and whole-systems change, after which he began a decades-long path of working with leaders and teams to fundamentally shift their capacity to address their stickiest challenges and realize their greatest aspirations.
He has worked in advancing leadership capacity, safety culture and project performance with clients on five continents in Energy, Manufacturing, Construction, Engineering and Social Impact. Regardless of the industry or job title, Will works with his clients so they can become more:
Playful: Learning to sense and adapt to the complexity and dynamism of today’s working environments.
Sourceful: Knowing and continuously rekindling the source, the purpose of one’s life and work.
Skillful: Being on a continuous path of mastery in one’s chosen work.
His clients appreciate his deep listening, his insightful questions and his ability to help them reveal the heart of the matter and generate previously unseen futures.
Will is also an author, speaker and performer and brings his passion for mindful creativity and musical improvisation to his client work. His two upcoming books are A Field Guide to Breezes and As Safe as Life.
He co-founded Genii Earth following a sabbatical in Phnom Penh, Cambodia where he worked with an NGO dedicated to rekindling the joy of singing in Cambodia after the genocide there generationally silenced people’s voices.
Will is a cum laude graduate of Dartmouth College in English Literature and holds a master's degree from Antioch University in Leadership and Whole-Systems Change. In addition to English, he speaks Chinese, Spanish and a little Khmer.
Will lives in Rhode Island in the U.S. with his partner, Fae, and their dog, Cady. He can be frequently found singing, hiking, cycling and playing tennis.
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Joseph Friedman
Founder and Whole-Life Councilor
sourcing, whole system integrity, artistry of listening, tuning in, the discipline of transformation
PRACTICE FOCUS • Executive Coaching • Executive Team Development • Leadership Development • Organizational Culture Transformation • Coach and Consultant Training
Genii Earth co-founder, Joseph Friedman, has dedicated his career to mastering applied transformational education – the art of enabling people to see the world in new ways so that they can think, imagine and act as never before, causing measurable step changes in performance.
For over forty years, he has applied this method in consulting and coaching individuals and organizations in Africa, the Caribbean, Japan, India, Canada and across the United States. Joseph’s work enabled his clients to develop high-integrity operations and achieve breakthroughs in communication effectiveness, executive leadership, and teamwork resulting in measurable and meaningful performance improvement.
In addition to Genii Earth, Joseph has been a founding partner in three other successful consultancies, learning first-hand the reality of the maxim, “relationship is the foundation for accomplishment”. His experiences range from advising small businesses to developing executive teams in large organizations ; from leading organizational transformation projects in the American healthcare industry to co-developing and leading an international development program for transformative global “evolutionaries.” These experiences have left him with a lasting appreciation of the remarkable results that can happen when people’s natural genius is unleashed.
In service of a thriving global community, Joseph worked for five years co-designing and then facilitating leadership development programs for the United Nations Development Program. His work enabled men and women in Africa to mobilize individuals and organizations to respond to the growing AIDS epidemic.
Returning to the consulting industry, Joseph applied his deep knowledge of Ken Wilber's Integral Approach to lead the development of a safety culture assessment for JMJ Associates, a company he had co-founded. The Integral Safety Assessment was used primarily for energy companies and their major capital projects. The design of this unique tool enabled organizations and their project leaders to assess and address both the subjective and objective elements of safety culture and performance. He also created the company’s consultant training and development function and managed a global team of consultants to deliver its programs.
Prior to his consulting career, Joseph studied and taught history at the University of California, Berkeley and in secondary schools in the San Francisco area. As a volunteer for an international leader in human development, he lead hundreds of communication and personal growth seminars. He volunteered and then served on staff for a global NGO, The Hunger Project, where he learned and practiced the arts of rigorous management, influencing without authority and transformational fundraising.
Joseph is certified in using The Leadership Circle 360 assessment and Hellinger Constellation work. He graduated cum laude from Oberlin College and holds a Masters in Arts and Candidate in Philosophy in European History from the University of California, Berkeley. He has studied many transformational and spiritual disciplines and is an associate author of The Resonance Code;: Empowering Leaders to Evolve Toward Wholeness .
Joseph is married and lives in Santa Fe, NM with his wife, Marilyn, where he is often visited by his three grown children.
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Susan Harycki
Founder and Whole-Life Councilor
befriending what is, tuning in to what’s possible, alchemical weaving, collective wayfinding
PRACTICE FOCUS • Visioning & Transitioning • Cross-Sector Collaborations • High-Stakes Conversations • Cultural and Social Change • Leadership Development
Susan Harycki is a Genii Earth co-founder with a path of mastery that includes evoking, designing, and facilitating conversations that matter. Susan enables people to articulate a desired future, act in shared purpose, and generate multi-stakeholder benefit across belief systems, languages, cultures, and organizations. She has coached, consulted, and convened conversations on four continents, as well as being a leader responsible for the development of others and the delivery of transformational business results.
Susan’s work has been one of ever-increasing significance and scale.
The foundational work in her early career included: teaching behavioral science at the secondary level, serving as program director for a 16-county health-education program, delivering life planning seminars, and being a program director for a state-wide non-profit working to strengthen families and stop child abuse. She also provided coaching and consulting to professionals, small businesses, and city government agencies. Her volunteer work included suicide prevention/crisis intervention hotlines and life skills development in Texas prisons.
It was during this formative part of her work life that she discovered in a very felt way that we are each victim and perpetrator, vulnerable and strong, problem and solution—and that we need each other to break the cycles of harm present in our society and create what’s needed in the world.
In 2005, Susan joined a global transformational consultancy and expanded her work to include development of leaders and their teams in large global organizations and major capital projects. Whether in boots or boardrooms, Susan experienced firsthand the power of conversations to bring businesses with this kind of reach into the upstream work for systems change and a world that works. The leadership capacities, cultures, and systems businesses develop enable them to deliver unprecedented business results while also changing lives and contributing to the world around them.
For Susan, like many others, the stakes have never been higher for people and our planet. The co-founding of Genii Earth in 2021 is a call for leaders across all sectors to expand the context and conversation in their places of work to include generating business results in ways that serve life and bring solutions to the Earth-sized challenges we face today. Under Susan’s leadership, Genii’s Futuring conversations enable people to get to the heart of the matter, expand their capacity to hold what appear to be competing truths or commitments, engage in shared meaning-making, gain lines of sight to highest possibilities, and give rise to collective wisdom and action.
Susan holds certifications in Executive Coaching from Corporate Coach U & Myles Downey School of Coaching, and she is a certified Leadership Circle 360 Assessments coach. Susan graduated Magna cum Laude from the University of Nebraska at Omaha with a BS degree and has completed graduate studies in organizational psychology. She has published parenting, life skills, sexuality education, and stress management curricula.
Susan lives on the shores of Lake Superior in northern Wisconsin with her husband, Dave. She delights in being in nature, stewarding the land, and sharing their home and access to the Apostle Islands National Seashore with their children, grandchildren, and friends.
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Elyse Knudsen
Operations Manager • Enabling Structures and Joyful Spaces
whole-hearted listening, playfully connecting, bringing things to life, delighting
PRACTICE FOCUS · Safety Culture Transformation · Learning Teams · Risk Management · Future Leaders Practice · Project Management
As the Operations Manager, Elyse oversees the coordination of both internal projects and external client engagement to ensure the organization runs smoothly in service of Genii Earth’s mission and strategy. She manages these projects to ensure organizational attention is focused on the right things at the right time, and with the appropriate velocity given the current times. She collaborates with Genii Earth’s consulting teams, clients, and creative partners to deliver high-performance engagements on time and within budget.
Before joining Genii Earth, Elyse spent four years as the Risk Manager for Whitefish Mountain Resort in Montana. In this role, the National Ski Area Association awarded her work at the resort with the Best Overall Safety Program Award two years in a row. Specializing in building cohesive teams to prevent and mitigate high-consequence injuries, her work has been recognized in articles published by the National Ski Area Association Journal.
Prior to entering the ski industry, she spent six years working globally for Chevron as a safety professional. Her responsibilities included supporting offshore drilling operations in the Gulf of Mexico, overseeing hook-up and commissioning work in Angola, Africa, and coordinating operations in Bulgaria for Chevron’s Future Growth Project in Kazakhstan. She built and led processes in incident investigation, contractor safety program management, and occupational hygiene. In recognition of her safety engagement work, Elyse received the 2018 GRIT Award from ALLY Energy.
In addition to being a Certified Safety Professional from BCSP, Elyse is also a retired professional figure skater and choreographer.
When not at home in Montana, Elyse works remotely, traveling the world with her husband, Filip, as they share the majesty of the world with their 4-year-old daughter, Ebba.
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Laurie Brunner
Marketing Strategist • Connecting People and Purpose
joyfully serving, inspiring the pursuit of possibility, scattering sunshine
PRACTICE FOCUS • Customer Relations • Communications • Market & Business Planning
“My greatest joy is building relationships and helping people and organizations find encouragement and impact. I love being a part of Genii’s purpose-driven work in the world, communicating all that is and all that can be for people and our planet.”
Laurie leads Genii’s marketing and communications. She has spent her career in business development and marketing for global professional services firms. Her work has included developing strategic growth plans, creating brand messaging, and designing sales and communications initiatives focused on the customer experience.
Developing long-term, trusted relationships with customers, partners, suppliers, and team members has been integral to her success. Over the years, she has supported global energy, construction, and manufacturing organizations, as well as mid-sized mission-driven companies seeking triple bottom-line growth – prioritizing people, planet, and profit.
Laurie also owns a small consulting firm, advising early-stage businesses. In prior roles, Laurie served as the Chief Marketing Officer for a global consulting firm, the President of a privately-held firm specializing in the turnaround of distressed organizations, and the Senior Vice President of Global Client Services at ESI International (now KornFerry), where she was responsible for client sales and operations. She began her career at AT&T as a District Manager for mid-market commercial clients in Washington, DC.
An alumna of The George Washington University, Laurie earned a Master of Business Administration in Marketing and a Master's Certificate in Project Management. She graduated from The University of the South with a Bachelor of Science in Forestry & Geology. She completed Executive Education in leadership at Yale University.
Laurie cares deeply for our global community and serves as a Board member, fundraiser, and volunteer. She is on the Board of Advisors for International Renewable Energy Systems (IRES), bringing clean energy innovation to remote communities. Laurie is also on the Board of Directors of the National Presbyterian Fund for Charitable Giving and leads its development efforts. She served for over 10 years on the Washington Area Board of Advisors of ChildHelp. Laurie is a member of the Board of Directors of the ROSE Women’s Foundation, where she actively participates in building a faith-based community of women entrepreneurs in the slums of Nairobi.
Laurie lives in the Washington, DC area with her husband enjoying time spent with her two sons, and daughter-in-law. She is an avid golfer, DC sports enthusiast, and lover of the great outdoors.
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Introduction to Leadership For the Next Way
Outcomes
- Understand why the leadership approaches of the past are insufficient for today and tomorrow
- Learn about the new leadership capabilities needed to bring to life net-positive ways of doing business
- Take away practices you can begin using immediately
Agenda
- What are you committed to shifting, creating, reimagining in your work?
- Why Leadership Must Evolve
- Essential skills for Next Way leaders
- Getting into Action
Why Attend
Enliven your important and challenging work with approaches that meet these complex times. And get more return on the energy you expend.
Perfect For
Leaders and teams who are committed to a major shift in the way they work such that it works for the world.
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Positive Risk - Becoming a Vibrant Team that Breaks Through
Outcomes
- Complete a risk snapshot of your team’s norms around stepping out of their comfort zone. - Learn about why we play it safe and why your purpose needs you to begin taking risks. - Put into action practices to build a culture of supported risk on your team.
Agenda
What are you committed to shifting, creating, reimagining in your work? The importance of safety and risk and how they get out of balance. What type of risks could benefit your work? How to get started.
Why Attend
Leverage the genius, ideas and innovation that may be currently sitting dormant in your team.
Perfect For
Leaders and teams who are committed to a major shift in the way their buisness works in the world … and who are currently playing it too safe.
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Getting Unstuck: A Breakthrough Lab for Leaders Committed to Momentum
Overview
Sometimes our most important work slows down or gets stuck for reasons we can’t readily see. It’s part of working in organizations. Learn the reasons why this can happen and ways to get unstuck and regain the energy and moment that your purpose-led work deserves.
Outcomes
- Gain a “balcony view” of what’s going on with your project. - Learn the helpful lenses to look through when determining why you are stuck. - Empower your path forward with a few key moves that will get things flowing.
Agenda
Why we get stuck in projects. Gaining a fresh perspective on our current challenges. What getting stuck can teach us about getting things done. First steps to getting back on track.
Why Attend
Because the work you are up to is too important, and the potential on your team(s) is too great to stay stuck.
Perfect For
Leadership and project teams who are frustrated with how effective and productive they are.
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Culture Shaping – an Essential Ingredient for Purpose-Led Companies
Outcomes
- Generate a shared snapshot of your organization’s current culture. - Learn about the power of culture to affect everything. - Explore how your culture is supporting your purpose and how it may not be. - Learn key principles about how to shape culture so it starts working for you.
Agenda
What is culture and why is it essential that leaders understand it? Creating a snapshot of your culture. What are the cultural qualities that would most support your work? How to shape culture every day.
Why Attend
To begin making your culture one of your greatest allies to your purpose.
Perfect For
Leadership teams (early-stage to the well established) who want to start addressing cultural barriers and creating cultural norms in line with purpose and values.
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Energizing Compliance through Purpose
Outcomes
- Learn about the importance of consciously choosing who you are being when you work on compliance. - Assess how much your organization's purpose is alive in your compliance work. - Understand the benefits of infusing compliance with purpose. - Gain practical ways to elevate your compliance work every day.
Agenda
Why the way you think about compliance matters. A look at your culture norms around compliance. Imagining a new way to hold your compliance efforts. How to begin leading compliance efforts with purpose.
Why Attend
To upgrade your compliance efforts to be just as impactful, rewarding and strategic as other organizational priorities.
Perfect For
Compliance leaders who are committed to elevating their work from reactive to purposeful and reaping the rewards in quality and engagement.
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